Insights meet imagination

strategic planning  •    branding •  CPG product innovation &  packaging • agency management

Dynamic marketing strategist & experienced creative leader

Sarah Anderson, of Anderson Brand Studio, standing outdoors in an urban setting with street and buildings in the background.

Senior-level Strategy without a Full-time Hire

A full-stack operational background with in-house marketing teams over 20+ years exposed me to broad scope of work — from corporate strategy and market research, to content strategy, digital marketing, and product innovation. My founder-led CPG experience comes to life at the intersection of storytelling and insight. I believe that clarity sparks creativity. That means translating data insights into branding, briefs, or activations that drive tangible business results for challenger brands ready to scale.

MORE ABOUT SARAH ANDERSON

Strategy • Story • Standout Ideas

Anderson Brand Studio, based in Bloomington, Ind., works with food and beverage CPG clients and agencies across the U.S. to provide executive-level marketing resources. Services include strategic planning, agency management, consumer research oversight, branding and positioning, full-cycle CPG product development, and more. Sarah specializes in founder-led companies with a scrappy ethos and strong culture that are ready to scale.

Oliver Winery + Ocean Spray Cranberries Collaboration - Seasonal Frosted Cranberry Spritz
VIEW CASE STUDIES
Image from Sarah Anderson's case study portfolio showing an image from IU Homecoming marketing campaign. An open red door on Indiana University Bloomington's campus.
Bottle of Oliver Winery Apple Pie wine, a freshly baked apple pie, apples, glasses with ice and beverages, cinnamon sticks, and star anise arranged on a checkered tablecloth.
Two people enjoying Porch Swing wine, dancing in a kitchen with a dining table in the foreground. In addition to the wine, the table is set with plates of food, wine glasses, candles.

Let’s get started.

Share your information so that we can get to know each other. Submit the form to start the project proposal process, request a résumé, or inquire about fractional marketing services.

Learn more